About me
I'm a Senior Product Designer with over 8 years of experience, specializing in complex engine tools and design systems at Frostbite (EA). I act as a strategic design partner to global studios like FC, Madden, and NHL, transforming technical bottlenecks into intuitive visual workflows that empower creators to do their best work.
My focus is on bridging deep engineering logic with user-centricity through rigorous research, contextual inquiry, and usability validation. I thrive on simplifying the complex so creators can focus on creativity.
Outside of work, I'm an avid content creator, music enthusiast, and football player. If you're interested in tool architecture, design systems, or professional collaboration - reach out anytime.
Research-driven, systems-aware, and engineering-fluent. I design for the people who build things, not just the people who use them.
Contextual inquiry, affinity mapping, and usability testing aren't optional steps - they're the foundation. I've never shipped a design that wasn't validated.
I design for how things connect, not just how they look. Token architecture, component hierarchies, governance frameworks - these are the invisible parts that make design scale.
At Frostbite, I worked embedded with engine engineers. I speak their language, understand what "technically feasible" actually means, and design within real constraints.
The hardest design problems don't come with a brief. I'm comfortable moving from underdefined problems to testable hypotheses without losing rigor.
I've aligned designers, PMs, and engineers across FC, Madden, NHL, and global enterprise platforms. Shared vision is a design deliverable too.
Every project I own ends with measured outcomes - not just shipped screens. −40% authoring time. +40% retention. −50% dashboard time. The numbers follow the work.